Our Target Audience

When we started coming up with ideas for our thriller sequence we also began to focus on who we would like our thriller to attract. We agreed that we would like to have our audience between 18 and 24 as it is this age group which has the highest ratio of horror movie goers.
However, we did intend to add a few elements which would catch the attention of the 14 to 17 age group so that together with the 18 to 24 group there would be a possibility of having up to 72% of the movie going audience watching and paying for our movie, gender wise we wished to capture more of the male population as mostly men watch horror movies. We would like to attract the type of audience which will have watched or would be interested in watching such movies like, Saw, Texas Chain Saw Massacre, Psycho and American Psycho, as these movies would catch the type of audience which would be interested in our thriller as well.
I wished to design the sequence in a way that would capture the audiences’ attention from the start. I wanted to create a sequence which would place the audience in a vicariously, shocking thrill which would shortly transform into a confusingly petrifying psychological game that would make them question if what they were watching was possible and could happen in the real world. I want the audience to sit at the edge of their sits while they are caught up in a vivid realisation of the cruelty of the human race as well as experience the pure, vicarious, explicit nature of a horror film.