Our pop video is unique in the sense that fits a special niche audience rather than appealing to a mass audience, which is satisfied with a synthetic type of music. Our pop video, as it is French, is aimed at a predominantly French speaking audience, which also enjoys the pop genre. This in itself pushes it away from the synthetic work of people and groups like JLS, Justin Bieber and Miley Cyrus. Our pop video intends to communicate the artistic nature of the song rather than procure a mast amount of money. This relates to the dynamic tension of the music industry in which a musician which wishes to be artistic tends to be good yet is rarely likely to be business material and business material tends to never be artistic and chances are that they aren’t even that good at performing. Yet, there are exceptions to this in which a good band or band member of a purely organic nature is picked up by one of the ‘Majors’ in an attempt to mass produce their talent. Synthetic groups or singers tend to be created and/or found for the sole purpose of pleasing mainstream audiences and fitting every single gap in the market to obtain as much income as possible for ‘The Majors’. Were as organic groups merely wish to communicate their art through the medium of music to their audience.
In either case, both the synthetic and organic groups wish to get their music out the correct audience. Synthetic groups would be able to use TV channels, radio stations, Newspapers, Magazines and other advertisements to let the world learn of their existence, which would often be assisted by synergetic connections as the Majors are willing to spend a vast amount of money to allow their groups to earn them more money for them in profit. What this means is that one of the ‘Majors’ e.g. Sony, has branches into different avenues and they use these avenues e.g. films, radio stations, TV channels, magazines etc to advertise that band so that it reaches out to the mass population even if it thereby becomes expensive. However, Majors also own, or license, a string of smaller additional companies in order to reach different kinds of audiences in different kinds of genre. These companies are known as ‘major-independents’ and begin to cover more specific niche audiences rather than appealing to the mass audience.
Yet, with organic bands who are signed with a purely independent company, the advertising of that band would have to been more specific and probably be less broad. We need to sell the song along side with its meaning and we need to sell the brand of the band so that the audience can identify with them because of this we would create a music video in order to promote a single or an album as a music video is much more entertaining as it engages the audience a lot more with the song. With a music video the audience can also see the real meaning of the song.
As for getting the music video out into the world we would have to use other means than that of the Majors and mass producing advertisements to attract the mass audience. We would have to use the current ‘threats’ to music videos to our advantage as it would help promote talent rather than superficiality. We could, for example, allow the song to be downloaded for free and upload the music video onto Youtube.com and as the bands’ fame increases we would have the band go on tour as this would allow them to make real money with out any trouble as the fans would actually be willing to go to concerts to see them perform in real life. We could also have live feeds to the concert and have audience members pay a smaller fee than that of the tickets to watch the concert, e.g. 10 pounds. This would allow fans from around the world to watch the concert and allow the popularity of the band grow exponentially.
The following link is to the media group which is producing our pop video artist: http://www.virgin.com/music/
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