The Creation Of My Digipack

The creation of my digipack cover required a great deal of planning and thought as we needed to convey to our select audience that Marie is a exotic, mysterious, trendy, surreal and definitely a dangerous performer. She is indeed a performer with real ‘bite’ and magnetism so it stands to reason that we needed to convey this through our digipack.

As we know around 70% of meaning is conveyed through our visual sense, as Khuleshov stated, because of this we needed our front cover to not only display the qualities of Marie but also be eye-catching enough so that people will want to look at it. We did this by firstly having a close-up of Marie’s face, being slightly covered by a black fur scarf, staring into the onlooker’s eyes with real intensity. This, in itself, conveys her exotic prowess and animalistic nature. Yet then we also had the eyes and the eye lashes of Marie intensified by removing the excess colour using Adobe Photoshop. With this the onlooker looks deeper into Marie’s eyes and deeper into her soul to truly see her magnetism as a performer. Her name and the title of the album are put in a classical and stylish font as to appeal to our audience by conveying a true sense of style and ostentatiousness.

As for the back cover we make a slight allusion to our music video as it included the cinema seats from the video.

The track list is placed on a black background putting across the idea that we are in a cinema watching the credits. The back cover is kept simple and uncluttered to keep the sense of style the front cover builds.

The middle pages add flavour to the digipack as it includes an image of Marie’s co-performer on a bike as well a thank you note and on the other page there is a compilation of photos from the shoot of the music video.

The ‘thank you’ page includes Lucas, Marie’s co-performer on a bike. This photo is designed to hit several hotspots thanks to Lucas’ face, the bike and the thank you note. The random quality of the photo also promotes Marie’s playful nature and surreal quality.

The compilation of photos really conveys Marie’s qualities as it includes photos of her in playful poses wearing appealing clothing and, of course, her fur scarf, which gives her animalistic traits life. They also further develop the illusory state of her music with the pictures of Lukas and the background all of which helps draw in our select audience.