The End

Seneca, the roman philosopher, once said that "Every new beginning comes from some other beginning's end." This summarizes my emotions on the end of my group’s exploration and experimentation with our pop video. Now that we have finally finished it I feel that we have come a long way in terms of our knowledge and skill as well as experience concerning the development of media products. I am more confident now about my work. This does not mean that there were not a lot of problems that had to be worked through. We as a group had to work hard to make the video and create what we wanted to. Whether it be finding the time to edit the video, or waiting for individuals during the shoot day so that we could begin the main part of our video, or merely finding a way to portray our message through the music video and make the audience interpret it correctly. Yet through all hardships one is granted a reward, and we have certainly received ours.

As for the music video there is not a lot that I would improve upon yet there still remains a few things that I wished we did differently. I feel that I could have made more of an effort to make sure the audience correctly interpreted the video but I still feel that by learning about different conventions and how to imitate and subvert them I created a pop video which the audience enjoyed to watch, which is one of the main reasons for creating anything at all, in the hope to make an audience appreciate your work.

The video’s use of jump cuts, discontinuity, a brightly coloured mise en scene and the abstract yet captivating performances of both performers really produced a work which seemed to not only encapsulate the artists artistic image but also grab the audience’s attention and keep it until the artist felt ready to say goodbye until they next would be drawn in by her power.

I am pleased with how well the music video became and as of such though I may be slightly upset over the fact that it is all finished yet I am grateful that it is over now because it means me and my team can continue to something new as the end of one chapter leads to another.